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Websites with stale content do not provide any helpful info to customers. Algorithms are constructed to favour web sites with fresh content material. When search engine crawl web site to begin with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are much more issues that you must learn about Seo and internet design. Gossip Web Design is an internet design company in Australia that helps business owners and entrepreneurs build their dream web site. Optimising your website for a keyword is important to inform search engines of your webpage's relevance to a search term. The various search engines don’t very like JavaScript (or Flash or FRAMES) - so decrease its use. Use excessive-high quality, excessive-distinction images which have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The images cannot be left blank.