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Websites with stale content material do not provide any helpful data to customers. Algorithms are built to favour websites with recent content. When search engine crawl webpage first of all it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that it is best to find out about Seo and web design. Gossip Web Design is an internet design firm in Australia that helps enterprise owners and entrepreneurs build their dream web site. Optimising your website for a keyword is important to inform search engines like google and yahoo of your website's relevance to a search time period. The search engines don’t much like JavaScript (or Flash or FRAMES) - so decrease its use. Use high-high quality, high-distinction photographs which have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The images can't be left blank.