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Websites with stale content material do not provide any useful information to users. Algorithms are constructed to favour websites with contemporary content material. When search engine crawl website to start with it seeks for robots.txt instruction to seek out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more things that you must study Seo and internet design. Gossip Web Design is a web design company in Australia that helps business homeowners and entrepreneurs construct their dream web site. Optimising your website for a key phrase is important to inform search engines of your web site's relevance to a search term. The various search engines don’t much like JavaScript (or Flash or FRAMES) - so minimize its use. Use high-quality, high-distinction images which have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The pictures can't be left clean.