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Websites with stale content material don't offer any useful info to customers. Algorithms are built to favour web sites with recent content material. When search engine crawl website to begin with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are much more things that you should learn about Seo and internet design. Gossip Web Design is an online design company in Australia that helps enterprise homeowners and entrepreneurs construct their dream webpage. Optimising your web site for a key phrase is important to tell search engines like google and yahoo of your webpage's relevance to a search term. The various search engines don’t much like JavaScript (or Flash or FRAMES) - so decrease its use. Use excessive-high quality, high-distinction pictures that have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The pictures cannot be left blank.